In the simplest form, web hosting is merely a server providing secure and consistent hard drive space available 24/7 for users to download files to a browser and display a website. However, there's a lot of technical jargon and complex aspects to web hosting as well that can be scary for DIY business owners purchasing web hosting.
That fear and lack of experience can quickly turn vague suggestions of "important" and "necessary" services into fast upsells - and there's a pretty good chance you don't really need them.
Small Business Hosting - While plans that are named "Small Business" can help customers decide what is right for them, be wary of plans that are more expensive that tout being for small businesses but don't really explain what's different.
Just because a plan says "Small Business" doesn't necessarily mean it's right for your "Small Business" and could be over priced or overkill.
SSL Certificates - For the vast majority of businesses, a free LetsEncrypt created SSL certificate is perfectly fine. If your web host doesn't offer free SSL certificates, it might be time to shop around.
Dedicated IP Addresses - Unless you know for certain you'll be emailing from the IP address, chances are you probably don't need a dedicated IP address.
SEO Audits - While there is value in SEO services, be wary of expensive SEO plans that only offer audits but don't really fail to provide value. Many services, like sitemap generation, are available free as well.
Paid Backups - Most services offer this for free, so I wouldn't recommend paying extra unless there's a reason for it.
Email - Again, unless there's a valid reason to pay for email addresses, most web hosting companies should offer basic email services free.
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