"But I already have someone that works on my website?"
I hear that occasionally and my response is respectfully, "well then why isn't _________ already implemented?".
One of the challenges of this business is expressing to customers exactly what local SEO is when so much of the value is hidden beneath tangible and visible aspects of their website.
A lot of the concepts, like Schemas (structured data), citations, semantic HTML, caching, and TSL certificates are technical and often, while similar, the methodologies and opinions in SEO can differ.
At the core, local #SEO is all about helping people find services near them and because of that it's applicable to nearly any physical store front or service area #business.
If you're a business looking to improve your foot traffic from online search, @515hosting is ready to help, but you'll need to open that the implementations are not as visible as swapping out colors and the results won't be immediate.
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